"The Star Wars app is your official mobile connection to a galaxy far, far away. With a dynamic interface, the Star Wars app immerses you in breaking news, rich media, social updates, special events, and interactive features."
The Star Wars app is my first mobile title and "Live" product, listening to user feedback and delivering updates in the Retail environment. Serving as Product Manager, I created and led product strategies for desired app features and optimizations such as an auto-populating News Feed and and a more robust photo editor, both of which were received favorably by the app's install base. I hosted daily Scrum sessions and worked with designers, engineers, legal, and PR in LATAM, Washington, Burbank, and Glendale offices on the Star Wars app as well as three other major native mobile apps from Disney Interactive. I tracked tasks through JIRA and documented development through Confluence. I also manually uploaded and organized app content through Web CMS.
